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Picture of Petersen Coaching's Owner Holly Petersen

Physical Therapists, Chiropractors, Dentists

I help you run 
your practice so 

it doesn't run you.

  • Real solutions.

  • Great patient care.

  • The lifestyle you deserve.

You're a great clinician, but...​

  • You need more patients

  • You struggle to control your finances

  • Managing staff is taking too much of your time

  • Keeping up with technology feels overwhelming


How I Help

Feel less alone in running your business

Increase Profitability 

Free up time for your personal life

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Courtney James, PT, DPT
Founder, PT Prehab

From the first time meeting Holly, she innately understood our brand and its trajectory. She has a unique ability to ask poignant questions which make you think critically about your practices, identify gaps, and come up with actionable steps for improvement. I highly recommend working with Holly no matter what phase of business planning you are in (I only wish that we knew her from our inception).


Dr. Stephanie Perry-Monteagudo
Owner, Perry Family Chiropractic

Holly is a rare find as many professionals aren’t able to encompass both an honest passion in getting to know YOU, YOUR vision, and YOUR company, along with years of business expertise and the ability to analyze and prioritize your strengths and weaknesses. 


As a chiropractor of 22 years, I still lead with my heart in practice and I have not found much useful advice in several practice tools and coaches. However, this is where Holly is unique, strategically able to bring to your attention the areas of practice that you both care about AND to which you can willingly implement changes! All to bring your goals and vision of further success within reach

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Dr. Stephen Goldstein
Owner, Holly Tree Dental

A small business could hire many consulting firms to help with numbers, but Holly cares about people, and her background helps her understand the challenges in healthcare practices and the systems that can improve them. Much of the success of a business has to do with leadership skills, a team’s culture, and shared philosophy – Holly gets that and helps strengthen them.


  • Business processes and systems 

  • Referral source management

  • Staff attraction and retention

  • New patient acquisition

  • Private, confidential coaching


Chris Currie

President, Currie Project Management

The experience of working with Holly was honestly one of the best things I could have done for my new company. Holly has an amazing way of helping guide you through thought-provoking questions to get you exactly where you need to be in the process.


Kelly Beischel, PhD, RN

Founder, Dr. B Presents

Holly is intelligent, kind, and genuine, all of which helped me feel comfortable to ask questions and to offer my thoughts to the group. Hence, my heightened growth.

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Molly Sands, PhD

Head of Team Anywhere Lab, Atlassian

Sometimes all you need is a fresh perspective! Holly cultivates a psychologically safe and supportive environment, where everyone feels comfortable sharing and provides really thoughtful insight and encouragement. Highly recommend!

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